Power to the Pixel 2009: Peter Cowley

CROSS-MEDIA BUSINESS MODELS: FINANCING BEYOND THE BIG SCREEN
PETER COWLEY, Managing Director of Digital Media, Endemol UK

Is cross-media storytelling the future of the film business?

Extending stories across multiple platforms not only helps build an engaged fan base but also extends the potential of new revenue generating possibilities. As traditional financing dries up, how can producers leverage new types of cross-media partners to expand the value of their properties?

Leading cross-media producer Peter Cowley explains how, with up-to-the-minute case studies.

Category:

Film & Animation

Tags:

• pttp
• pttp09
• power to the pixel
• film
• innovation
• digital
• cross-media
• transmedia
• peter cowley
• circle of 8
• endemol