Tom Feltenstein's The Death of Mass Media
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Uploaded by TomFeltenstein on May 22, 2009
"We are gathered here today in a somber salute to a fallen comrade. Another corporate patriot has bitten the big one. Good old...What was that name again?"
- "Unknown, sir"
"Oh yeah. Good old what's his name...wiped out, annihilated, by a force that at one time seemed to be on our side. A force that can suck literally suck the life blood out of an unsuspecting business, until nothing remains of it, but a pitiful little grease spot where a proud company once stood. The powerful and irresistible force that killed this old friend ... was... MASS MEDIA!"
Don't fall for the temptation of mass media, learn how to implement a better ROI, go to www.TomFeltenstein.com to learn how to implement your own neighborhood marketing campaign.
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