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4 Year Old Girl Questions Toy Marketing Strategies

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Uploaded by on Dec 28, 2011

http://www.neuroticy.com/ - Riley Maida, a 4-year-old from Newburgh, N.Y., paced up and down the aisle of a toy store surrounded by baby dolls when she seemingly had an epiphany: it's unfair that girls have to buy princesses and boys have to buy superheroes. When her father Dennis Barry asks why she thinks it's not fair, she responds that "girls want superheroes and boys want superheroes, and girls want pink stuff and the boys."

Riley then surprisingly turns to very adult logic. She tears into companies for targeting certain toys toward a specific gender.

"'Because the companies, make these, try to trick the girls into buying the pink stuff instead of stuff that boys want to buy, right?"

When her dad assures her that boys can buy both, Riley — who loves playing with superheroes, including Bat Girl and Spiderman — wonders what's going on.

"Why do all the girls have to buy princesses? Some girls like superheroes, some girls like princesses. Some boys like superheroes, some boys like princesses. So why does all the girls have to buy pink stuff and all the boys have to buy different color stuff?"
- ABC News

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Top Comments

  • It sounds like she is being raised to think! That is a great thing! Kudos to her parents!!!!!

  • Sing it, sister! Stick it to the man!

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All Comments (19)

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  • @fizmath

    That's retarded.

    Shut up and go sit in the corner.

  • She's cute and precocious AND she's thinking and she's expressing herself. As Art Linkletter used to say (Bill Cosby too) "Kids say the darnest things."

  • Future Ron Paul supporter. 

  • 1 guy is making barbie dolls...

  • My son had a doll once, but he mainly likes superheroes too. This girl is not easily fooled!

  • If only more parents taught their kids to think this way..shit, if only more adults thought this way!

  • @fizmath That such bullshit gender roles are created by society and we are raised since birth to fit in to them.  We have no idea what socety would look like without the pressure of society to conform to as you calld it "traditional gender roles"

  • Calm down. All she really wants is super-heroes, the dad is the one pushing for a message.

  • Traditional gender roles are natural and you can't fight nature. Our brains are wired in different ways.

  • @choosaname i don´t think so, i meet little boys that want a doll, and my sister like to plays whit hot wheels

    It depends of every kid, is not the difference between genders.

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