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The Marketing Mix with Shawn Lawson Cummings

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Uploaded by on Nov 3, 2009

In "The Marketing Mix", Darden School of Business alumni in the marketing field give answers to probing questions about hot topics and trends in marketing and about their careers. This episode features Shawn Lawson Cummings, Darden MBA Class of 1991 and Senior Vice President of International Licensing Operations at United Media.

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Education

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  • Without a good marketing strategy you are dead.

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