Rediscovering a Lost Science - Rory Sutherland at European Zeitgeist 2011

Rory Sutherland talks about inefficiency, as demonstrated through examples. He outlines how perception and context impact a person's decision-making process. Sutherland uses economics, an ad campaign for Shreddies and basic psychology to demonstrate how value is subjective.

• Category

  Science & Technology

[peter meter]

"Well worth 27 minutes of your time". Not if you would have gotten a bj instead, but since I would just have been randomly surfing the web you propably right. ;)

[Trip Kannon]

critical thinking. Nice.

[Giovanni Foulmouth]

What a bunch of horseshit! He actually believes that all people are mindless chimps.

[Rodrigo Gutierrez Martinez]

Mr. Rory Sutherland is quite an honest thinker.

It would be so interesting that this man came to the city where i´m living nowadays.

[Kryptos4u]

Sounds like the perfect world to me, I don't see the problem with having an entire board of engineers. Lets make all the psychologists make coffee perpetually or go and talk and sympathize with junkies or something.

[Cassandra Dancey]

Great point of view but then, I agree with it. Tai Chi has many names, martial arts, meditative, promotes health, etc. It's also called a lazy persons sport as it teaches the most efficient way to achieve with minimal effort, as engineering & includes elegance & mindfulness. All which can be applied to all things. IMHO, there is no power without grace & humility as opposed to conning, bullying, lying, manipulation & brute force. The Shreddies Ad is witty, left me smiling & I may buy some, yum

[dawimythnotolo]

Why are engineers more likely to become terrorists?

Fucking easy question.

Because we're suckered into a field of study at an expensive university under the belief that we will be able to create amazing inventions, and get due credit for it. Then, we quickly realize that we don't get to choose what to work on, and we get a tiny fraction of credit, if at all for the product of our efforts. Businessmen choose the work and get the credit. Engineers become disillusioned with the world.

[SlackerSlayer]

Islam is the third part of the hebrewish trilogy to con mankind. There are no absolutes in that collection of plagiarized (original torah) and rewritten (corrected flaws of the torah) koranic material.

[lovelplants]

oh.. _= nice..