This was a presentation intro created for a local ice cream manufacturer. The concept was to brand the product as a local "Micro Creamery" with flavors named after local places and landmarks. The new proposed brand look was more earthy and craftsman/artisan style to portray local, wholesome, natural and hand crafted. The clients applauded! The creative concept, names and brand positioning was developed by Duane, and the creative execution, designs and video was produced by Tom Hewitson.
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