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Generation Y Research from Ashridge

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Uploaded by on May 29, 2009

Is Generation Y actually different? What has made them the way they are? And what are the appropriate ways of working and learning? The focus of our research is on Generation Y (the youngest generation in todays workforce) along with the other key workforce generations: Generation X and Baby Boomers.

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  • In our research we found that Gen Y encompassed a diverse range of attitudes, as in any other generation. It seems that media portrayal has much to answer for with stereotypes being created and then reinforced. Certainly there's a need to ensure that Gen Y-ers are prepared for the workplace, and we found evidence to suggest that our current educational system is not preparing Gen Y well for what they will face when they get to work.

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  • they are fucking disrespectful assholes!!!

  • @invict2007 you are a scumbag and an idiot.

  • Generation Y are a different bunch of ppl who are not serious and about peace and fun! They have no legacy or seriousness in them! Generation Y always want to relax in time!

  • agreed invict2007 iam gen x and are the same gen y is the most useless gen yet

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