TEDxSF - Scott Hess - Millennials: Who They Are & Why We Hate Them

Scott Hess is the Vice President of Insights for TRU, a global youth research firm, and is considered one of the foremost authorities on American youth. In this role, Scott works across TRU's syndicated and custom research divisions to discover, distill, and communicate compelling, actionable insights for clients -- the world's leading youth brands and companies. A sought-after speaker, consultant, and moderator, Scott helps clients develop more youth-relevant products and services, communicate more effectively with their young customers, and ensure that corporate strategy and execution align with the evolving zeitgeist. Over the past decade, Scott has worked with virtually every significant youth-relevant entity in business today, from motorcycles to movies, from social networks to skin care, and from governments to gum. As a husband and father, Scott's committed to building a future that's profitable for clients as well as positive for young people. As a former teenager, Scott's personal mission is to make sure that young viewpoints are heard, respected, and understood.

event video by: http://repertoireproductions.com/

Category:

Nonprofits & Activism

Tags:

• Scott Hess
• TEDxSF
• TEDx
• TEDx San Francisco

[thematador420]

@usc961483 you = obviously unhappy with your own life so your talking shit on the internet. maybe a coupe more years at home and your parents could of taught you some manners. chill out. ROASTED

[wellhedge]

I like this guy.

[wellhedge]

Amen, @phatsites.



[yomommaisme7]

@usc961483 umadbro?

[usc961483]

Millienials, pushing off responsibility for as long as possible. Living with their parents to avoid accepting responsibility and go out and party. Millenials = Jersey Shore, Kardashians, Lindsay Lohan.

[phatsites]

Yah for the road trip, they got what we wish we had had, Millennials are enjoying life and not taking it so serious.

[dynamicmaxwell120]

@sbeth0 You're correct that much of the technology Millennials use were created by Boomers and Xers. However the much of the products evolution was driven by Millennials. An example of this with the older generations. Boomers created the personal computer (Steve Jobs and men of his era), however it was Xers that drove the products evolution into business and in personal use. The same can be said about television with Boomers.

[NYsalsa101]

Gen X had TV - Millennials have YouTube,

Gen X had PBS - Millennials have TED

[sbeth0]

The thing about this is... who are the people that developed the technology that Millenials use? Apple, Google, etc. Gen X or even Boomers right?

[wellhedge]

Who is Jes?

;-)