Learn how nonprofits are using social media well by following the principles of effective social media. Your nonprofit can use all of the supporters it can get, so how can you use social media to engage current and attract new supporters? You've got some basics, but what combinations of strategy and tools produce results and dollars? How do you find out if your efforts are paying off? How do you track your effectiveness online? We'll answer these and other related questions to help you navigate the online world. This session is most appropriate for those with a basic understanding of social media, but novices are welcome, too.
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