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Martin Sorrell, CEO of WPP: Success is a function of branding and innovation

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Uploaded by on Nov 4, 2009

David Spark here, reporting for ad:tech at ad:tech NY 2009.

Heres a portion of the opening keynote of ad:tech given by Martin Sorrell, CEO of WPP, He talked about success being a function of innovation and branding. The most successful companies do both. You can have innovation without branding, but you cant brand without innovation, said Sorrell.

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