In this video interview, e-commerce conversion expert explains the five steps her firm uses to increase sales conversion rates in online stores -- determining which pages to optimize, changes that might produce best results, selecting pages to test, limiting tests to what is essential, and making only small changes at a time.
How do you delineate between a "large" and a "small" ecommerce site?
Obviously, walmart/amazon/ebay are large (or massive)... but is a small website something that does under $500,000 -- under $50,000 -- or under $5,000?
alexsobieski 9 months ago
Very good points there! Thanks for the video.
Auriculum 2 years ago