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5 Ways to Increase Your E-Commerce Conversion Rate with Ayat Shukairy

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Uploaded by on Dec 24, 2009

In this video interview, e-commerce conversion expert explains the five steps her firm uses to increase sales conversion rates in online stores -- determining which pages to optimize, changes that might produce best results, selecting pages to test, limiting tests to what is essential, and making only small changes at a time.

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  • How do you delineate between a "large" and a "small" ecommerce site?

    Obviously, walmart/amazon/ebay are large (or massive)... but is a small website something that does under $500,000 -- under $50,000 -- or under $5,000?

  • Very good points there! Thanks for the video.

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