Multiple Sclerosis Gets A Bad Press

This haunting 1990 advert for the Multiple Sclerosis Society ("A Hope in Hell") proved to be quite controversial for suggesting that people with MS are suffering. It's very well made and genuinely powerful, but it can't be denied that the whole motif of beauty being shattered does, however inadvertantly, set the sufferers apart from "normal" society - the aspirational model becoming the leper, if you like.

Whatever your opinion, the "A Hope in Hell" campaign saw the MS Society become the most succesful charity in Britain.

Famously accompanied by third-page adverts in the Radio Times showing well-shot models with parts of their body torn away like the slogan here.

Directed by Tony Kaye. Man likes his black and white. My favourite part is the voice over's last line, I'm not sure why. "You can Call Us"

Category:

Entertainment

Tags:

• advert
• PIF
• commercial
• Multiple
• Sclerosis
• public
• information
• PSA
• service
• film
• announcement
• MS
• Tony
• Kaye
• Hope
• in
• Hell

[TheAleeMac]

I didn't think it was too harsh. And I don't think it's "dodgy" ground at all to suggest this disease suck. I have MS, and it sucks. I don't spend my days feeling sorry for myself or whining but the fact of the matter is having MS fucking sucks. And as anyone with MS knows many of us walk around with "invisible" symptoms, I know myself I tend to just smile & deal with it because what else can I do. But I think because of these things MS does tend to get overlooked when it comes 2 ppl being aware

[TheAleeMac]

...so maybe we need to get more harsh and less " my life with MS is fine" to get ppls attention. JMHO

[moksheebs]

a hope in hell.

i can imagine people with MS not asking them for help, thinking:

helping us only when we die... bloody get your arse off.

[gekiryudojo]

this Video is a Joke! they look after them selves no one else!

[mooseasaurusrex]

Diagnosed RRMS in 2003. I'm now in a wheelchair.

But I am also the MonSter MS fears.

May God bless you for sharing this.

[pgwalknroll]

Somehow effective in a morbid sort of way... And not limited to any one nation. MS lives on this planet. I have MS and really- If it wasn't for the MS Society of Canada Chapter in my local community, life really would be hell- They gave me hope!

[Duvmasta]

...or your penis!

[StopUnumNow]

Many thanks for posting

[emmascribbles]

Wasn't there a much more recent motor neurone disease ad that was very similar and also walked the dodgy ground of "this condition really fucking sucks"? I shall link here if I find it.