Research Now Media Solutions launch at Advertising Week 8

To capture the attention of the media industry, Research Now decided to crash their largest gathering, Advertising Week, for the official launch of Research Now Media Solutions. On October 4th, Research Now descended upon the Time Square with a street team of 20 actors and performers displaying theirmost personal thoughts for the world to see. Conveying that Research Now enables companies to understand what's on the minds of consumers. Also armed with a fully wrapped NYC Food Truck packed with Coffee and our own private label energy drinks, Research Now successfully fueled over 1,500 Ad Week attendees with caffeine, by passing out 800 free cups of coffee and 900 energy drinks. The campaign resulted in hundreds of hits to the campaign's microsite where visitors where motivated to participate in a raffle and copy writing contest to win a MacBook Air. On the campaign's facebook and twitter pages, fans were able to view the copywriting contest entries, and receive updates and thought provoking information from Research Now.

Category:

Entertainment

Tags:

• Advertising Week
• Guerilla Marketing
• Integrated Marketing
• Advertising Research
• Research
• Market Research
• Research Now
• New York City
• Time Center Theater
• Ad Week