Mate (Ad 1): Official New Zealand Police and Land Transport Advertisements

Drink driving is a major road safety problem on New Zealand roads. Each year, over 40% of all alcohol-related crashes involve drunk drivers aged between 15-24 years.
The target audience for this campaign is young drunk-drivers and their mates (1524 year old males). Confronting young drinking drivers with the consequences of their actions, and with letting down their mates, is a way of influencing these drivers to change their behaviour.

Category:

People & Blogs

Tags:

• drink
• driving
• police
• nz
• cops
• road
• safety
• youth

[BadKellytheWitch]

don't drink and drive, or your mates will call you dave.

[miraculuz]

good commercial.

[TheDallas2000]

if you drink and drive then your bloody dave

[Jackcc5]

i guess he's not a mate any more