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Futurist Gerd Leonhard on making money AROUND the music

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Uploaded by on Jan 6, 2008

The past edition of the music industry has made money from selling UNITS i.e. copies, i.e. selling 100% content. The next edition of the music industry will make money from selling things that are placed AROUND the music, including all kinds of new advertising offers (think: ads=content), sponsorships, up-stream sells (think: premiums), synchronization, tickets, merchandising, data-mining etc etc. A big shift! Read more at www.endofcontrol.com

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This video is a response to Gerd Leonhard at CMW, Part 4
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  • Amazing new product! Please view my videos.

  • The concept is great however will it create individual companies that collect these revenues or will they be direct to the rights owners.

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