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Gotham: Barack Obama's favorite font

Can the right font make the difference in a media-driven election? Barack Obama's campaign is increasingly using the font Gotham for their "Change We Can Believe In" banners and other material. In ...  
 
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Thomaslewfilm (6 months ago) Show Hide
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juglardelzipa (6 months ago) Show Hide
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ha ha ha, great man. spiekermann rules
IsItBehindTheFridge (6 months ago) Show Hide
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thay are talking complete bollocks
forstudentpower (7 months ago) Show Hide
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It's not so bad - you can just pass the cost onto the client! XD
DarkAssasin619 (7 months ago) Show Hide
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lolz pwned
designtoad (7 months ago) Show Hide
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Gotham is a cool font.

Life is good.
504nola (7 months ago) Show Hide
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we should support artists who are pawns of corporate pigs that try to make us buy useless shit we don't need? designers are just people who make material things stand out to us so we can buy them.
frayquantum (1 month ago) Show Hide
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uh oh... I smell artist vs designer sh*tstorm coming......

tough luck kid, wait until you get to architect vs artist kinda stuff. you'll never win :D
slaka16789 (8 months ago) Show Hide
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Clearly you are not a graphic designer.
If you were you would understand that design comes from a man and is heavily influenced by his society. Why do you think designers in switzerland come up with completely opposite designs than Japanese come up with. yet, within the society they come up with similar things.
So, it would only make sense that they would re-create what they observe from daily life, and come up with new fonts like, GOTHAM.

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