Brand Jordan-2nd Generation

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Uploaded by on Feb 13, 2007

2nd Generation
Client: Nike
Product: Brand Jordan
Director: Brian Beletic
Spots's Prod Co: Smuggler

AD AGENCY : Wieden & Kennedy/NY
Art Director: Jesse Coulter
CD: Kevin Proudfoot
CD: Todd Waterbury
Copywriter: Derek Barnes
Copywriter: Paul Renner
HP: Gary Krieg
Producer: Andrew Loevenguth
Producer: Colleen Wellman

ADDITIONAL
Talent: Michael Jordan

AUDIO POST
Audio post: Tom Jucarone @ Sound Lounge

DP
DP: Janusz Kaminski @ ICM

EDITING
Asst Editor: Staley Dietrich @ Mackenzie Cutler
Editor: Jun Diaz @ Mackenzie Cutler

MUSIC
Music: Jonathan Elias @ Elias Arts
Music: David Wittman @ Elias Arts

PRODUCTION
Prod Design: Robbie Freed
Exec prod: Allison Kunzman @ Smuggler

VISUAL EFFECTS
VFX: The Mill/Usa @ The Mill/USA

Category:

Entertainment

Tags:

License:

Standard YouTube License

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All Comments (11)

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  • broke his ankles at 0:41

  • oh my,,this is a real good one.

    All the moments, so long ago, great spot.

    Before some one did something, He did everyting..go MJ!

  • Pumping

  • this isnt the real song to it....

  • crap

  • Sigur Ros?

  • game winner against cleveland was a good reinactment.

  • WOW!!!

  • Fantastic...but...Witch is the title of this song? Thank u

  • I guess only a true Jordan fan would truely appreciate this ad.. This almost drove me to tears. All these kids playing in the vid were reenacting almost EXACTLY the same moves Michael did through out his career..This is one of the best ad i ever saw!!!Thank you for posting this..xx

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