2nd Generation
Client: Nike
Product: Brand Jordan
Director: Brian Beletic
Spots's Prod Co: Smuggler
AD AGENCY : Wieden & Kennedy/NY
Art Director: Jesse Coulter
CD: Kevin Proudfoot
CD: Todd Waterbury
Copywriter: Derek Barnes
Copywriter: Paul Renner
HP: Gary Krieg
Producer: Andrew Loevenguth
Producer: Colleen Wellman
ADDITIONAL
Talent: Michael Jordan
AUDIO POST
Audio post: Tom Jucarone @ Sound Lounge
DP
DP: Janusz Kaminski @ ICM
EDITING
Asst Editor: Staley Dietrich @ Mackenzie Cutler
Editor: Jun Diaz @ Mackenzie Cutler
MUSIC
Music: Jonathan Elias @ Elias Arts
Music: David Wittman @ Elias Arts
PRODUCTION
Prod Design: Robbie Freed
Exec prod: Allison Kunzman @ Smuggler
VISUAL EFFECTS
VFX: The Mill/Usa @ The Mill/USA
broke his ankles at 0:41
JerkinAllDayG 8 months ago
oh my,,this is a real good one.
All the moments, so long ago, great spot.
Before some one did something, He did everyting..go MJ!
ArgoteMasterChief 2 years ago
Pumping
gabekaminsky 3 years ago
this isnt the real song to it....
Shocka161 3 years ago
crap
andybrannan 3 years ago
Sigur Ros?
roccokasby 4 years ago
game winner against cleveland was a good reinactment.
Mok3sp33d 4 years ago
WOW!!!
daysondun 5 years ago
Fantastic...but...Witch is the title of this song? Thank u
amamax78 5 years ago
I guess only a true Jordan fan would truely appreciate this ad.. This almost drove me to tears. All these kids playing in the vid were reenacting almost EXACTLY the same moves Michael did through out his career..This is one of the best ad i ever saw!!!Thank you for posting this..xx
tinkerchel 5 years ago