Honda Interactive Billboard using SMS and Bluetooth

This was a billboard that appeared in Dublin for Honda, customers could 'start' the car by texting to an SMS shortcode and also download information by Bluetooth. The campaign was created by GT Media and JC Decaux using technology provided by Púca.

Category:

Science & Technology

Tags:

• sms
• mobile marketing
• billboard
• puca

[shrikant96]

@SRwalton181 there isnt actually a car behind that bill board

[SRWalton181]

looks to me like it's broken down that much smoke shouldn't be coming out of a car

[vi67]

Good method to capture phone numbers....?______ Then metrics (numerical analysis) will determine your "cell carrier", ___"cell registration home area", ____ and (possibly) determine how far you traveled to activate that sign....

[TextExpress]

Wonder did Honda realise how much they paid for the keyword to shortcode number, if it was with iWord it would have cost them 500 per annum.

[matchbox555]

this is causing global warming.., ban this shit

[shadowx357]

@MrMasterUploader awww....

figures.. -,-"

[MrMasterUploader]

@shadowx357 No, it was in Dublin the capital of Ireland.

[InternetAddict2012]

yeah but it's a Honda..

[shadowx357]

does any1 know if this is the dublin in California next to pleasanton and san ramon?

[shadowx357]

@riccwebb aahhaa llmao!