Should you pass out literature at your trade show booth
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Uploaded by ScoreChicagoVideo on Oct 8, 2009
http://www.scorechicago.org/
An excerpt of an interview that Mark Goodman hosted with Matt Heinze of GES Exposition Services on September 22, 2009. In this segment, Matt challenges the traditional idea of passing out literature to everyone who visits your booth. He suggests using your literature as a second touch. You can access the entire interview at http://blip.tv/file/2635449
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