Dr Ulrich Hammerschmidt, VP of Innovation Projects, Deutsche Telekom

On Deutsches shift from a commodity business, and how to manage the innovation process.

Innovation is extremely important for any telecoms company, especially so for a market leader like Deutsche Telekom, and especially now the company has to shift its focus from declining revenues in the commodity business towards value-added services and more complex solutions.

In this interview, Ulrich talks with Adam Burns about:

Formalising an innovation process
Building advantage in economies of scale
Growth areas for the wholesale business
IPTV: the last battleground between carrier and cable co.?

Category:

People & Blogs

Tags:

• IPTV
• MeettheBoss
• Deutsche Telekom
• innovation
• telecoms