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Polaroid Emulsion Transfer / Lift Demo

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Uploaded on Dec 23, 2009

I made a series of demonstrations for Polaroid in the late 90s to show artists and photographers how to manipulate the film for unique results. We made this video series when I shifted from the technical side to the marketing side and could no longer travel for personal demos.

This is about Emulsion Transfer (Lift), where a Polaroid print is soaked in hot water to release the image layer for placement on many surfaces. The larger film is no longer made, while current film gives spotty results. Consider this a look at Polaroid's history of cool stuff as well as a look at the bad fashions of the 90s.

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