Black Friday continues to be the largest annual sales day for Macy's as a nationwide retailer. For the first time, Macy's opened their doors at midnight and wanted a TV spot that would raise awareness for their Black Friday sale. Enlisting superstar performer Justin Bieber, 'Screamers' spins America's obsession with the pop star into a humorous tale of unexpected encounters as he makes his way to Macy's for Black Friday.
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