Procter & Gamble did that because "Dash" was no longer the best-selling brand it was, say, 20 to 40 years ago. So, they either sell the product to someone like The Spic and Span Company (or its parent, Prestige Brands), or discontinue the brand name and market the product under a more popular name. Another example- they've just sold "Zest" soap to another firm...
Procter & Gamble did that because "Dash" was no longer the best-selling brand it was, say, 20 to 40 years ago. So, they either sell the product to someone like The Spic and Span Company (or its parent, Prestige Brands), or discontinue the brand name and market the product under a more popular name. Another example- they've just sold "Zest" soap to another firm...
fromthesidelines 1 year ago
Great to know-thanks
calalilygirl 2 years ago