The success behind DubLi.com's 'reverse auction' lies in the formula of being able to drive down prices incrementally with single bids placed by consumers until the price reaches a point where it becomes irresistible to the buyer and then it's sold. How they are able to do this on a consistent basis 100's of times per day is a trade secret, but DubLi.com's founder was able to implement this revolutionary strategy for extreme discounting through the creation of "Credits".
http://dubli.com/3482
http://dublinetwork.com/3482
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