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Published on Jan 16, 2012

With major changes coming to Powerball, our challenge was to quickly communicate the benefits of the new $2 ticket, namely more millionaires, better chances to win and bigger jackpots. So how do you illustrate that the biggest multi-state lottery game is getting even bigger?

You tell it like it is: Huge is Better Than Big.

To bring the idea of Huge is Better Than Big to life, Cactus partnered with FFAKE Animation in Portland, to show creatures of legendary size talking about the huge Powerball game. The creatures act as if size doesn't matter until their conversations come to a HUGE conclusion.

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