AB005 - Keppel Offshore & Marine - Mary Pao & Melissa Loon

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Increasing competition from offshore builders, spiraling oil prices, and the devastating oil spill in the Gulf of Mexico - these are compelling evidence that Keppel's prevailing success in the offshore oil industry is being threatened. However, the above-mentioned are symptoms of an underlying problem. The rate of expansion in the offshore oil industry is unable to keep up with the surging demand for oil. Greater energy needs thus account for a bulk of the increasing demand for oil. As the leader in the offshore drilling industry, Keppel needs to strategically reposition its business model to remain at the forefront of offshore energy exploration.

Category:

People & Blogs

Tags:

• AB005
• Nanyang Business School
• Keppel Offshore & Marine
• Mary Pao
• Melissa Loon
• M&M

[rattyfyr]

Good work for an amateur !! If the intent is to promote and introduce Keppel on Offshore and Marine, you both hv achieved your objectives . But , I hv to see the clips twice to really understand the M&M portion as once i hear commerical break, my mind starts to switch off . Trying to use light hearted character eg. M&M to sell Keppel strategy ( a serious topic) does not seem to blend well. Perhaps, I'm too old n biz like to appreciate using this unconventional introduction...ha ha ha

[denwsf]

Hey Mel and Mary,

HAHAHAHAHHA! I had a really enjoyable time! Nice theme of using a reality tv idea! :D The branding recommendation is interesting and unique, not many teams used that idea.

Overall the analysis was sounds and substantiated with feasible recommendations :D

Mel, please use that energy for ABCC's publicity efforts! :D Continue to get those creative juices flowing! :D

Cheers, Sufan

[jynkang]

haha, really entertaining ;)

[bel19071991]

This is really engaging! I like the way they present their ideas in a simple yet clear manner! Keep up the good work!

[knightprime]

awesome stuff! i love the way the points were brought up in an engaging and informative way, coupled with awesome presenters :D

[Symphony6367]

this presentation is outstanding and creative. i love it~

[sweettoothforever]

Very well done & presented!

[thesparklingamethyst]

Good job! Very creative!

[dollytanbk]

Brilliantly done! The vision & sound effects & the creative presentation is really admirable. Three cheers. You are "hired"! The whole presentation puts the learner at a relax mode and yet not lacking in the detailed information. I thoroughly enjoyed the experience & knowledge this video presented. Good job ladies!

[myheartvalve]

awesome job :D