Uploaded by ThisWeekIn on Nov 17, 2011
Joanne Black, author of No More Cold Calling, joins us to talk about the interaction between social media and sales: it's not all LinkedIn and Twitter!
01:00 Joanne's Nightmare Social Media Story
02:15 Kevin introduces Joanne Black, author of No More Cold Calling
03:30 Joanne defines social media for sales professionals.
04:15 Defining referrals as a warm introduction.
05:15 How do referrals and LinkedIn complement each other?
06:00 Social media is never a place to sell, it is a place to communicate and build relationships.
07:00 People do business with people , not technology.
08:00 Allow some of your personality to show through in social media.
10:00 Put a smile on your social media profile.
10:30 Keys to operating on LinkedIn: professional photos, personalize your introduction, and avoiding automated referral suggestions.
15:00 Should sales reps avoid selling on social media sites, especially if you are selling lists?
16:15 There is power in being genuine and helpful within social media.
17:15 Paring down your network within LinkedIn
18:30 Make a priority out of turning online connections into offline relationships.
19:30 March 7th, 1876: telephones do not crash!
20:00 Hiding behind the technology curtain.
21:15 The addiction of technology.
22:00 The broader definition of social media: do not forget email.
25:00 Best practices: determine your social media strategy and correlate to your business strategy, have a social media ambassador, create sticky metrics, manage the time involved (15-30 minutes a day), stay current and stay active.
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