Andrew Fisher, CEO, Shazam Entertainment
Elias Pietilä, Co-Founder & Chief iPhone Officer, Qvik
Interviewer: Robert Tercek, President, General Creativity
Success has hinged on an app's ability to stand out. How to rise above noise level of the 350,000 or more apps on the Apple App store, 200,000 on the Android store? Are there specific strategies to make a splash? Marketing is critical, but what about monetisation when consumers love to download free apps? Is there real money in the advertising in smartphone apps?
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