HMV BOOM! TVC

HMV commercial to promote their spring sale, using an expolsove 'BOOM!' text device rather than simply saying the word 'SALE'. This was achieved with an extremely tight deadline of only a week using Cinema 4D's modynamics to create the exploding trypeface, particle collisions and bullet time effect. Additional particles were then added in After Effects using Trapcodes Particular to pad the scene out, and also to apply the resonating smoke. Multiple passes were then rendered including a bespoke tracking pass for the online editor, who was then able to swap out product artwork when updates were required.

The track is called 'Genesis' by Justice

Category:

Film & Animation

Tags:

• hmv
• boom
• television
• commercial
• c4d
• bullet
• time
• after
• effects
• animation
• special
• fx
• motion
• graphics
• modynamics
• dynamics
• mograph
• physics
• destruction
• explode
• pixelburn.co.uk

[s0hil1]

hey really good which font was used? anyone know?

[PixelburnUK]

@s0hil1

I don't remember, but it's someehere in the comments if you have the time read through.

[s0hil1]

@PixelburnUK lol i actualy did look at all the comments, there were some really good tips but no font that were right. can u check if u got the project file (not to download cause i like to work to achive something) but check the font pls dw if u cant. and are you like a pro graphics guy? lol srry for long comment

[PixelburnUK]

@s0hil1

AG Book Rounded, not that hard to find!

[sabuldorini]

Sin palabras, sos un genio. Ojalá subas como lo hiciste :)

[PixelburnUK]

@sabuldorini

muchas gracias

[oBlackNiinjAo]

Chuck Norris can do this in paint.

[5041042]

tutorial plzzzzzzzzzzzzzzzzzz

[pmglory]

DL? PLEASE ILL SUB YOU

[kamau8D]

very very cool

[s0hil1]

Thanks, i wont bother u with more questions i try a work it out myself and when im done i might send u a copy of it so u can give ur opinions but if there is anything i can do for u just ask n ill try to fulfil it. Thanks again and great work

[AWWWMYGAWWD]

download link to c4d file ???

[cuteangelfacelove]

@PhoneyPatjordan 'Genesis' by Justice