Social Media: Platform or Provocation for Innovation? Part 2

Nov. 5, 2009: "Implications of Social Media for Business, Learning and Institutional Development"

As part of the week-long visit by and dialogue with Annenberg Innovator in Residence Dr. Irving Wladawsky-Berger, Dean Ernest J. Wilson III hosts a half-day conference titled "Social Media: Platform or Provocation for Innovation?" In this panel, "Implications of Social Media for Business, Learning and Institutional Development" experts from USC Annenberg and IBM will explore recent innovations and future trends in the social media space as well as industry responses to these developments. The rate of innovation in social media has been staggering in recent years. The result is a substantially different media landscape than one confronted by media organizations even five years ago. The conversation will focus on both the demands of the new media marketplace and the barriers that organizations are likely to face in attempting to meet these demands. In addition to Wladawsky-Berger, panelists include USC Annenberg faculty members Henry Jenkins, Jonathan Taplin, Dmitri Williams, Marc Cooper, executive in residence David Westphal and research fellow Nonny de la Peña. They will be joined by IBMs Steve Canepa, general manager for media and entertainment and Julia Grace, software engineer and Melissa Cefkin, ethnographer and research scientist.

Social Media: Platform or Provocation for Innovation story
http://annenberg.usc.edu/News%20and%20Events/News/091111IrvingBerger.aspx

Social Media: Platform or Provocation for Innovation story:
http://annenberg.usc.edu/News%20and%20Events/News/091111SocialMedia.aspx

For more information about Irving Wladawsky-Berger:
http://blog.irvingwb.com/

Category:

Education

Tags:

• USC
• USC Annenberg
• Irving Wladawsky-Berger
• Ernest J Wilson III
• innovation
• Social
• Media
• Business
• Learning
• Institutional
• Development
• new
• media
• marketplace
• Jonathan Taplin
• David Westphal
• Marc Cooper

[MarkMillionaireGuru]

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Mark McCulloch