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MC Hammer: Role of Social Media in Marketing

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Uploaded on Feb 25, 2010

MCHammer, entertainer and entrepreneur, discusses his thoughts on the impact of social media in marketing. The public session was part of the Stanford GSB marketing course, the Power of Social Technology (Dr. Jennifer Aaker). A panel of experts, including Robert Scoble, MC Hammer, and Loic LeMeur, discussed how social media can build successful brands.

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All Comments (44)

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  • knowledgeprofessor

    Very impressed ...I counted Hammer out....NOT!

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  • easynesh

    unfortunately he is just verifying the status quo. heard it all before.

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  • babathuault

    vivre mc hammer

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  • soulinthewall77

    I don't even know what he's saying, but I'm fully engaged! j/k. But really, Hammer has a very engaging personality, and he seems to have certain intrinsic qualities which have always made him a great success--while he is evolving, reinventing, in ways, he seems to always remain the genuine "Hammer" I think all generations continue to love.

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  • MyCoogikid

    Hammer u r the best.

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  • examinfo

    Can`t keep a good man down period. Hammer is a good man.

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  • TruthandJustice101

    What a shame that his social media business died. Oh well, he tried. At least we have the memories of the music!

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  • Odoh Diego Okenyodo

    I've been watching this video for weeks and so positively stunned by Hammer's life that I haven't been able to gather my thoughts together in the dizziness.

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  • huntsmanschool

    Pretty cool to se MCHammer present at an event like this! great work, Stanford.

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  • MrTorres155

    Great presentation........It would be great to see these types of educational platforms in neigborhoods of poverty....many children need to see the other side of the fence, a world of opportunities and possibilities.

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