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Social Media Strategy Increases Tampon Sales

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Uploaded by on May 21, 2009

NEW YORK (YouTube.com/AdAge) -- Josh Bernoff is Vice President and Principal Analyst at Forrester Research and co-author of the book "Groundswell." Keynoting this week's Interactive Advertising Bureau's Social Media Conference, he discussed how major marketers like Procter & Gamble are using social media in increasingly potent ways. With the social community effort detailed here in this video, P&G significantly increased sales of its tampon products.

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  • This is another proof how powerful social media is.With the proper strategy,it really play a vital role in marketing campaign of a business.

  • Great points on Social Media Strategy.

  • I'm a fan of your work. Connect with me on facebook by clicking How To Do Internet Marketing The Right Way

  • Thanks you gave me great insight on a website I'm working on.

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