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Published on Feb 8, 2013
Sorry for the crappy audio. I literally recording my speakers with my laptop's built in mic. I'll try to get a better version up later today.
This is from the Hasbro Toy Fair presentation stream, available to Hasbro investors and press, from investor.hasbro.com. This is the relevant snippet where the president and CEO of Hasbro said that they will be launching a new branding/marketing/whatever campaign in fall 2013 with a made for TV My Little Pony movie. The movie bit is at 30:00 on the actual stream.