2009 Telcommunication Trend Report

http://www.musiolmunzingersasserath.com/blog/?p=717

Power is shifting, as social media and mobile communication merge.

Web 2.0 and its impact on telecommunication was the most discussed topic at this years Berlin Telco Summit. Social media has become a massive movement and is fundamentally changing the way people communicate with one another. This development, naturally, has an impact on the telecommunication industry. Understanding Web 2.0 and learning how to connect with people in meaningful ways will be the major challenge for telecommunication companies for years to come.

The Berlin Telco Summit is an initiative of the Berlin-based brand consultancy Musiol Munzinger Sasserath in cooperation with Republic, a Milan-based advertising agency, which is part of the Publicis Network. It took place for the third time on the 16th and 17th of July 2009. It drew together 19 communication and brand strategist representing 21 markets such as Italy, Spain, UK, France, Turkey, Germany, the Netherlands as well as the U.S., Mexico, India, China, Singapore, Indonesia, Japan etc.. The idea of the summit is to connect and exchange the knowledge of experts within agencies of the Publicis Network, as well as independent consultancies, who have substantial experience in the telecommunications industry.

Category:

Science & Technology

Tags:

• Telecommunication
• Trends
• Telco
• Brands
• Markenberatung
• Markenstrategie
• Trendforschung
• Berlin Telco Summit