Social media | Creativity in social media

The IAB speak with Tom Ollerton new business manager at Skive (http://skive.co.uk/) about how to be creative in and around all the social media channels.

Visit: http://www.iabuk.net/socialmedia for help in using your brand within social media.

JUMP TO THE QUESTIONS

Does social media tend be more platform or technology based than creative?
00:15 seconds

Do budget constraints make it difficult to be creative in social media?
1:30 minutes

Which brands are leading the way in terms of creativity?
2:45 minutes

Is crowd sourcing lazy marketing?
3:45 minutes

Is crowd sourcing more about press coverage than developing the brand?
4:40 minutes

Whats the most creative social campaign youve seen?
5:40 minutes

To find out more and to keep updated about what's happening in social media, visit: http://iabuksocial.co.uk/

Category:

Education

Tags:

• tom ollerton
• skive
• iabuk
• iabuk social
• social media campaigns
• advertising in social media
• online advertising
• social media crisis
• social media use
• in social media
• social media technology
• crowd sourcing
• creative social media
• creative marketing
• media budgets