Uploaded on Sep 25, 2007
Bringing people together is pretty old hat in advertising. Everyone from McDonald's to BT have tried it on for size and stretched the sentiment to breaking point as they've strived for the more philosophical side of unity. So imagine, if you can, our delight when Parisian production company Irène sent us the new Frédéric Planchon-directed spot for Orange via Publicis, where the world unites, but not with the most serious of intentions.
Agency: Publicis Conseil
Creative Director: Olivier Altmann
Creative: Olivier Dermaux; Mathieu Vinciguerra
Director: Frédéric Planchon
Producer: Guillaume de Bary
Director of Photography: Patrick Duroux
Post Production: Buf Compagnie; WAM
Editor: Mario Battistel
Music: Doris Day - 'Keep Smillin', Keep Laughing', Be Happy'
Post Production Manager: Laurent Seigneur, Jeanne Raibaut