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Uploaded on Sep 25, 2007
Bringing people together is pretty old hat in advertising. Everyone from McDonald's to BT have tried it on for size and stretched the sentiment to breaking point as they've strived for the more philosophical side of unity. So imagine, if you can, our delight when Parisian production company Irène sent us the new Frédéric Planchon-directed spot for Orange via Publicis, where the world unites, but not with the most serious of intentions.
Orange: Planet Agency: Publicis Conseil Creative Director: Olivier Altmann Creative: Olivier Dermaux; Mathieu Vinciguerra Director: Frédéric Planchon Production: Irène Producer: Guillaume de Bary Director of Photography: Patrick Duroux Post Production: Buf Compagnie; WAM Editor: Mario Battistel Music: Doris Day - 'Keep Smillin', Keep Laughing', Be Happy' Brand: Orange Post Production Manager: Laurent Seigneur, Jeanne Raibaut