Lincoln is breaking new ground with the Lincoln C concept, a new big idea for a small luxury car.
Designed with todays upscale, urban consumer in mind, the Lincoln C concept brings the presence and elegance of a large Lincoln to a smaller, more efficient C-sized car.
Modern luxury buyers who live and work in large, urban areas want to play their part in helping the environment by moving to a smaller vehicle, but they still want to enjoy the luxuries of life, said Peter Horbury, executive director of Design, The Americas. The Lincoln C offers sensible indulgence. According to Horbury, younger contemporary consumers with slim iPods and pocket-sized cameras have already grown accustomed to the notion of premium quality in a small package... Bravocars.com
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