Negative lifts: Turning a 25% loss into a 141% increase in conversion

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
100 views
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Dec 2, 2011

Pulling from our Fundamentals of Online Testing course
(http://www.meclabs.com/training/online-courses/online-testing/overview), this MarketingSherpa webinar will teach you the process we use to design successful tests; so that you can apply it to your own optimization strategy.

At the end of the session, our speakers performed a live Test Strategy Op, where we'll take the pages you want to test and we will tell you the way we would go about testing them for maximizing conversion rates.

This hour-long webinar will help you learn:
• What to do when your tests get a loss in conversion
• How to learn the most about your customers with every test
• How to apply that learning across your website for significant gains

Panelists:
Daniel Burnstein, Director of Editorial Content, Primary Research; MarketingSherpa
Paul Cheney, Junior Editorial Analyst; MarketingSherpa
Tina Hou, Director of Project Marketing; TRUSTe

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (0)

Sign In or Sign Up now to post a comment!
Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more