Unum and Plain English Campaign pledge to keep it short and simple

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Uploaded by on Aug 25, 2011

The insurance industry is the biggest culprit for making product information difficult to understand. Consumers find the easiest way to understand things are with jargon-free language and the use of images.

To combat this income protection specialist Unum has joined forces with the Plain English Campaign, to pledge to 'keep it short and simple' when communicating about their insurance products.

www.unum.co.uk

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  • Here's some plain English for you. Unum is a rip off. Don't touch this company with a barge pole. Another plain English word for Unum? Scum!

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