12 - The Power and Influence of an Emerging Social Class (Part 4/7)

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Uploaded by on Aug 18, 2010

Marco Simões, Communications and Sustainability Vice-President for Coca-Cola Brazil, explains the increasing purchasing power and influence of an emerging middle class in Brazil and details how the company is tapping into this opportunity through a social program that combines online games and training for the communities. This is fourth part of a series of seven videos and the slides for this presentation can be downloaded from here: http://www.slideshare.net/thinklatam/the-power-and-influence-of-an-emerging-s...

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