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travel blogs student research presentation

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Uploaded by on Dec 3, 2008

UGA graduate students Peng (Vincent) Zhang, Erica Goss, Ashleigh Chapman & Joanne Fuener present their research on the impact of a travel blogger's level of professionalism (pro vs. amateur) and tone (positive vs. negative) on one's perception of a travel destination. The team conducted this research as a part of their fall 2008 JRMC 8010 Research Method class at the Grady College of Journalism & Mass Communication, taught by Dr. Kaye Sweetser.

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  • interesting! i have a travel site and was wondering how to use blog for marketing ... i come from bhutan.

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