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Introducing i-crop™ from PepsiCo

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Published on Aug 28, 2012

Introducing i-crop™, a revolutionary technology from PepsiCo UK & Ireland that helps farmers produce more crop per drop by helping them reduce their overall water usage.

PepsiCo worked with UK universities to produce i-crop™, which has already seen farmers use 8% less water to grow 13% more potatoes. Watch the video to see how the technology works.

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