Ketchum Taps the Wisdom of the Crowd with Mindfire
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Uploaded by KetchumPR on Feb 16, 2011
Ketchum's Mindfire crowdsourcing site allows graduate and undergraduate students with communications and digital skills from leading universities in the U.S., the U.K. and Asia to participate in an open innovation community, where real challenges facing Ketchum and its clients are posted for students to tackle, alone or collaboratively. In exchange for their contributions, students are offered career coaching, personalized training, job alerts and prizes. And as an added incentive, every idea posted on Mindfire will result in a donation from Ketchum to Room to Read to buy a local-language book for needy children in the developing world.
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