For Want of a Book - Room To Read

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Uploaded by on Sep 25, 2006

Created for www.RoomtoRead.ca as part of the Great Canadian Commercial Contest, IBC worked with Director Tony Papa to create this spot in 48 hours from receipt of brief to produced ad. Based on the poem 'For Want of a Nail' by George Herbert, the spot uses stunning shots of children against humble backgrounds to emphasize the tagline "A book can change a life, imagine what a library could do."

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Film & Animation

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Standard YouTube License

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