North Woods Advertising - "Newspapers" - Paul Wellstone for U.S. Senate (MN)

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Uploaded by on Jul 13, 2009

"Newspapers" was an endorsement commercial done for the 1990 Wellstone for U.S. Senate campaign, one of the biggest upsets in political history. North Woods Advertising won the Grand Effie for this campaign, the most prestigious award given for advertising effectiveness, making the Wellstone for U.S. Senate the first ever political advertising campaign to win. Wellstone prevailed despite being outspent $7 million to $1 million, and the ads North Woods prepared for the campaign are roundly regarded for revolutionizing political advertising.

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