LEE Jeans - This City Is Mine - Durban (censored)

Lee Jeans launched a new campaign called "The City Is Mine". To celebrate this in South Africa 3 rooftop parties were thrown. Each party was unique to its city. The above film is the story of what went down at the Durban event. There was zero budget, but allot of love and rock n roll. Street Scene were tasked with organizing, running and marketing the event. This video showcases what happened when a proudly Durban company, ties in with a rocking label in a celebration of a city they both love. Directed and edited by Allister Heath, special effects by Gav Letsoalo, actor Brad Backhouse, extras Bob Scott, Gav Letsoalo, production assistant Martin Barrios. Backing track Fire by The La Els. www.thelaels.com

Category:

Travel & Events

Tags:

• music
• City
• Africa
• durban
• the city is mine
• lee
• denim
• party
• bands
• jeans
• the la els
• gangs of ballet
• seake
• South Africa
• rooftop
• party animal
• fashion
• things to do in durban
• street scene tours
• durban is yours
• city bowl mizers
• mk
• durban bands
• african bands
• south african bands
• lee jeans
• low profile
• fire though the window