Long Tail Theory of Social Media

It is no longer a question of if your business needs an online communication strategy; it's a question of how comprehensive that strategy should be. Every aspect of doing business involves communicating on the Internet; from ordering paperclips to recruiting new employees to communicating directly with clients. The manner in which your organization approaches online communication will increasingly determine your success or failure.

This video is a snippet from a workshop I delivered in collaboration with ATW Training (http://www.atwtraining.com/) to a group of their corporate trainer clients.

Category:

Education

Tags:

• Ben Stone
• ATW
• Social Media
• Long Tail
• RPO Consulting