Sameh Lutfi, Head of Client Development at Maktoob Research (http://www.maktoob-research.com/ ), Yahoo! Middle East's online research company which claims the largest online consumer panel in the Arab World, sums up some of the key points from the Online Advertising Effectiveness discussion panel at Digimedia.ME. Sameh spoke on Day 2 of Digimedia.ME about consumer behaviour in the Middle East. The Conference took place on 5th and 6th May. Find out more at: http://www.digimedia.me
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