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georgie's wasabi challenge for mccann's 50th

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Uploaded by on Nov 26, 2009

Ok so McCann Erickson is turning 50 this year, and we are having an anniversary competition.
Brief: Come up with idea based around '50' to be posted on the web.
Whoever gets the most hits wins.
Eating 50 grams of wasabi seemed like a decent strategic choice at the time, but after 24 hours of self inflicted gastro and the death of my tastebuds I'm not so sure...

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Howto & Style

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  • the thing is u don't breath in through your mouth but through the nose and after it passes your throat the heat is gone

  • Im 12 and i ate tht its not spicy at all.

  • YOUR SO BRAVE!!!!!!!!!!!!!!!!!!!!!!!!!­!!!!!!!!

  • OMG ! you're so brave !

  • masochistic girl.

  • All!!!.....awesome :O

  • omg U GO GIRL!

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