Is creativity valued in marketing & advertising? Caxton's Speech by Darren Woolley 2010

http://www.trinityp3.com/
In October 2010 at the Caxton's Awards Weekend in Noosa, Queensland, Australia, I gave a speech to an audience of industry creative people challenging the concept that marketers really value creativity in their advertising. Or more importantly, that advertising agencies really value creativity. Here is that speech. It goes for just a little over 20 mins. The introduction at the start is by a creative team from George Patterson Y&R in Melbourne and I left it in as it shows how the audience perceives what I do and also I have reference to it at the start of the speech.

Category:

Education

Tags:

• creativity
• advertising
• marketing
• Caxtons Awards
• Noosa
• Queensland
• Australia
• TrinityP3
• Darren Woolley